Smart People hire a business coach to help start their window washing business

Guide to Starting Your Window Cleaning Business

Your Guide to Starting Your Window Cleaning Business

A window cleaning business is truly a unique type of enterprise. It requires you to advertise your services and be physically present when providing said services. Many small businesses are built upon the foundation of face-to-face interaction with potential clients, and window cleaners are no different.

You will find that homeowners are more likely to hire your services if they have met you in person and seen what your company is about. Thus, you need to get out there and network while at the same time putting up an aesthetically pleasing website for potential clients to visit online.

Is This Business Profitable?

What Are the Startup Costs?

One of the most attractive things about starting a window cleaning business is that you don’t need to invest in any expensive equipment or facilities to get started. It would be best to have yourself and your cleaning supplies, which can cost anywhere from $500-$700 for a standard startup kit.

If you want to add pressure washers and ladders to your arsenal, your startup costs will increase. However, these items can be leased like any other professional tool and won’t require an enormous investment on your part.

How Much Money Can I Make?

The amount of money you make with a window cleaning business depends significantly upon the size of the market in your area, how many hours you work per day, and your rates. However, you can expect to make an average of $25-$50 per hour once your business is up and running.

Are There Any Additional Costs I Should be Aware of?

In addition to the startup costs mentioned above, you will also need to factor in business expenses such as advertising, marketing materials, and transportation costs. You may also want to consider investing in liability insurance, as this will protect you from any potential legal issues that may arise while you are working.

How to Market Your Window Cleaning Business?


One of the most effective ways to use window cleaning marketing is through Search Engine Optimization, or networking events. Attend local homeowners association (HOA) meetings to meet other business owners and find out if any home or building owners in the area need window cleaning services.

Yellow Pages

It would be best to get your company listed in the yellow pages under Window Cleaners, as this will give you an invaluable amount of free advertising every year. If you don’t have money to invest in online ads, I highly recommend ensuring that your company is listed alongside competitors via this method.

You can also advertise on Craigslist by posting flyers around town and emailing potential clients about your services and rates.

Online Presence

Your window cleaning business needs to be well represented online to attract potential clients. This means having a professional website that showcases your work, as well as an active social media presence. Use online platforms such as Facebook, Twitter, and LinkedIn to connect with potential clients and showcase your services.

What to Include in Your Window Cleaning Business Plan?

Smart People hire a business coach to help start their window washing business
Smart People hire a business coach to help start their window washing business

A well-crafted business plan is essential for any business. It is vital for a window cleaning business, as it will serve as a roadmap for your business and help you track your progress over time. The following are some key elements that should be included in your plan:

Executive Summary: This section should introduce your business and briefly overview your business goals and objectives. It should also highlight the key strengths of your business that will help you succeed in the market.

Business Description: In this section, you should provide a detailed description of your window cleaning business, including the services you offer, the target market, and your competitive advantages.

Market Analysis: Here, you need to thoroughly analyze the window cleaning market to understand the industry’s dynamics and identify your target market. You should also include statistics and data to support your findings.

Strategy and Implementation: This section should outline your business strategy and how you plan to execute it. It should also include a detailed budget detailing your projected expenses and income for the first year of business.

Management Team: This section should introduce your management team and detail their relevant experience and expertise in window cleaning.

Financial Plan: The financial plan is perhaps the most crucial section of your business plan, as it will provide information on how you plan to finance your business venture. It should include a detailed breakdown of your startup costs, monthly expenses, and revenue projections.

Business Coach: Hiring a business coach for window washing company will be an advantage well worth it’s investment.  You can look around, but try contacting Jim from Window Washing Wealth.  He is the industry’s golden standard when it comes to coaches who knows and understands business.

Marketing and Business Development

Marketing Strategy

Marketing your window cleaning services will be no easy task, as the demand for such work is very low and many other companies are competing for clients. As noted above, networking at local events is a great way to get started and find new leads and potential customers, and you must take advantage of this resource.

However, don’t rely on this one tactic to bring in all of your new business – you need an additional plan to transform these connections into paying customers. This means having a well-designed website that showcases your company’s positive attributes, as well as an online presence both on websites like Facebook or Twitter.

Business Development

To cross-promote your services, you may want to consider partnering with complementary businesses, such as a local home improvement store. This can be a great way to attract new customers and generate additional revenue.

In addition, you should always be on the lookout for new opportunities to grow your business. If you see a chance to expand your services into new markets or target new customer segments, then take the time to develop a plan for doing so.

Licenses, Permits, and Insurance

Before starting your window cleaning business, it’s essential to make sure that you are familiar with your area’s licensing and permitting requirements.

You may need a business license, as well as permits to operate in certain areas or work on certain types of property. It’s also essential to have liability insurance in case of any accidents or injuries while working.


Starting a window cleaning business can be a challenging but rewarding endeavor. By following the tips above, you can put yourself in a position to be successful and grow your business over time. Good luck!

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